Gloscon Solutions Pvt Limited, an Ahmedabad, India based Web 2.0 Open Source Solutions company today announced the spin off for its Internet Marketing division under a separate company “Surgeboom”.
Technology and Internet Marketing techniques are always evolving. Years ago it was only SEO and everyone was trying to get prominent position in google. With gradual evolution and google constantly changing algorithms, SEO was an intensive, ongoing exercise for companies to retain their top position. Even more challenging was your website usability and conversions.
In last few years Social Media has taken internet by storm. While most people still use google for “pull” search, lot of referral based “push” marketing is being driven by Social Media. If your Facebook, or Twitter friend or colleague likes a link and makes a purchase, you are likely to make that purchase too.
With social media’s good side, there is also a flip side. Someone may come after your brand with negative comments/articles and for no reason it may impact your business. You’ll then need to work with Reputation Management consultants who will work to push those negative posts way down in search engines.
Online Newsletters, Ebooks are thing of past because we have so much email overload because of spam. Many don’t even open such emails.
In 2011, the most important trends in Internet Marketing pull side would be
- Video Advertising
- Mobile Advertising
- Local Marketing – GEO (latitude,longitude) driven onpage optimizations
- Direct Marketing
Gloscon has put up a new website for this division under http://www.surgeboom.com Over last 4 years Gloscon has executed over 140 Drupal projects and 15 Ruby on Rails projects.
“Our clients used to work with different SEO companies and we realized this is an opportunity. We built capabilities working with 5 customers and have got very good results and now have decided to spin off this division as a separate company” – Roshan Shah – CEO of Gloscon Solutions. “Traditionally Gloscon invests heavily in R&D and Tools and with a dedicated focus to SEO/SEM/SMM, we want to give our clients updates on the latest trends in Internet Marketing” – adds Mr. Shah
Ahmedabad and Gujarat has become the web powerhouse of the world with hundreds of companies offering services to hundreds of thousands of clients worldwide. There are more than 15 well established Drupal Shops in Ahmedabad and over a Dozen Ruby on Rails shops.
Media Contact:
Surgeboom
Khyati Shah
khyati(at)surgeboom.com